Innovation stands for change and the creation something new. Companies that nowadays want to become innovative, are forced to think beyond only product innovations and rather, to question their respective business models. Innovation is multifaceted and the search for new innovation opportunities therefore requires clear boundaries. As a consequence we at the German Silicon Valley Innovators differentiate our Innovation Scouting activities into three separate categories: Trends, Startups and Cross-Industry-Opportunities.
A trend is a development, observable over a certain time period. Trends are commonly observed across several industries and are not tied to a certain technology. They are essential for the strategic direction a company is set on. Especially for established players it is important to identify trends early in order to be able to react to them or to even steer them in a certain direction. But how do you identify a trend in time? How do I best organize the search for new trend in my company? This is where GSVIs trend scouting team has extensive experience in and has supported many major companies in the past.
Where do I as a company find the best new business models and radical as well as innovative technologies? The answer is off course clear: In startups! Behind every startup there is an idea or a vision that could be very relevant for you; but not always! Due to the sheer amount of startups (36k in Silicon Valley alone), it is very important for you to be made aware of ideas with a high quality and technology as well as business models that are actually relevant for you. This is why we, the German Silicon Valley Innovators, would like to support you with our expertise and extensive network to identify and categorize startups and/or business models along you value chain.
In Cross-Industry Scouting we identify medium-sized to large organizations that could potentially be new collaboration and cooperation partners for your company. The goal is to create new opportunities as well as business models for you. In order to meet this goal, we help you in finding the ideal cooperation-model (joint venture, M&A, development cooperation etc.), which fits your requirements and needs.
As you can see, Innovation Scouting stands for much much more than just the search of new product and process innovations. In fact, we offer you the opportunity to focus on a specific scouting category. Have we sparked your interest? Do you require support in order to stay up to date with the newest innovations? If this is the case, then contact us directly on firstname.lastname@example.org or get more information on http://germaninnovators.com/scouting/.